Tendance by Jean Santos
Design & Development Website
Location: Praia de Mira, PortugalVisit website
Tendance by Jean Santos is a hair salon in Praia de Mira, Portugal, run by stylist Jean Santos and his team, and specialising in cuts, colouring and highlights, straightening treatments, and botox capilar, alongside a full range of nail and waxing services. The project involved designing and developing a warm, editorial website that reflects the salon's consultation-first philosophy — every visit begins with listening to the client's routine and lifestyle before any service is recommended. As a Schwarzkopf Professional partner, working alongside Tahe and Truss, the salon needed a digital presence with the same care and craftsmanship as the experience in the chair.
Challenge
The main challenge was to give a neighbourhood salon in a small coastal town the kind of refined presence usually reserved for larger city studios, without losing the warmth and personal attention that defines Tendance. The site needed to present the full service menu clearly, make booking effortless, build trust in Jean Santos and the team before a client ever sits in the chair, and make sure the salon is what people in and around Praia de Mira actually find when they search for one.
Solution
The solution was an elegant single-page site that leads with the salon's philosophy — 'aqui cada cliente é único' — before guiding visitors through the gallery, the team and a clear, categorised services menu for hair, nails and waxing, in a dark plum and warm amber palette that feels upscale rather than generic. A WhatsApp button stays one tap away on every screen, so booking never depends on someone remembering to call back later. The result is a mobile-first presence that turns local searches into booked appointments and gives new clients the same confidence in Tendance online that they'd feel walking in the door.
