KaschaLine
Brand Identity
Location: Nussbaumen, Switzerland
KaschaLine is an intimate apparel and beauty boutique in Nussbaumen, in the Swiss canton of Aargau, offering lingerie, loungewear and beauty products in a warm, personal setting. The project was a complete brand identity, created from the ground up: the studio was brought in to give the shop a presence that feels elegant, feminine and discreet without ever tipping into cliché. The identity had to work across the storefront, packaging and everyday materials, and make customers feel welcome and confident from the very first glance.
Challenge
The main challenge was to design an identity for an intimate category that reads as refined and trustworthy rather than provocative. The boutique serves a local Swiss clientele that values quality, discretion and a personal in-store experience, so the branding had to convey care and expertise while staying approachable. It also had to be versatile enough to hold up at small sizes on labels and tags and at large scale on exterior signage, all within a single, coherent system.
Solution
The solution was a warm, editorial brand identity built around an interlocking KC monogram, a classic serif wordmark, and a blush-rose, gold and wine palette that reads as intimate without ever feeling clinical. Delivered as a full system — storefront signage, packaging, tote bags and stationery — it gives KaschaLine the same confident, trustworthy first impression at every touchpoint a customer sees, from the shop window to the bag they walk out with. The result is a boutique that looks and feels as premium as the products on its shelves, giving customers the confidence to walk in, buy, and come back.
