Pray
Work
Sleep
Design
&
Development
Website
Pray
Work
Sleep
is
a
website
developed
for
a
boxing
gym
in
Zurich,
created
to
represent
the
philosophy
of
disciplined
training
and
balanced
routine
that
defines
the
brand.
The
project
was
designed
to
offer
a
fast,
modern
and
visually
striking
digital
experience,
capable
of
reinforcing
the
gym's
identity
and
attracting
students
interested
in
performance,
physical
conditioning
and
a
sporting
lifestyle.
The
landing
page
combines
minimalist
design,
strong
typographic
presence
and
intuitive
navigation
to
deliver
a
professional
and
highly
functional
presentation
of
the
boxing
gym.
Challenge
The
main
challenge
was
to
transform
the
Pray,
Work,
Sleep
philosophy
into
a
clear,
compelling
digital
presence
aligned
with
Zurich's
audience
seeking
a
boxing
gym
with
values
such
as
discipline,
focus,
and
balance.
It
was
essential
to
create
a
website
with
a
strong
visual
identity,
capable
of
conveying
energy
and
purpose
without
compromising
the
simplicity
of
navigation.
In
addition,
the
client
needed
a
fast,
responsive
and
technically
optimised
website
to
improve
the
gym's
online
visibility
and
strengthen
its
credibility
in
the
local
market.
Solution
The
solution
was
to
create
a
landing
page
with
minimalist
art
direction,
striking
typography,
and
an
intuitive
layout
that
reinforces
the
boxing
gym's
philosophy
within
the
first
few
seconds
of
browsing.
The
design
prioritises
visual
impact,
quick
reading,
and
direct
narrative,
using
ample
spaces
and
strong
contrasts
to
communicate
discipline
and
strength.In
development,
I
used
a
modern
stack
composed
of
React,
Next.js,
and
GSAP
animations,
which
allowed
me
to
build
an
extremely
fluid
interface
with
smooth
transitions
without
compromising
performance.
The
entire
infrastructure
was
optimised
with
SEO
best
practices,
WebP
images,
and
efficient
rendering,
ensuring
fast
loading
on
any
device.
Deployment
was
carried
out
on
Netlify,
taking
advantage
of
its
global
CDN
for
maximum
speed
and
stability.
The
result
is
a
lightweight,
responsive,
scalable
website
that
is
perfectly
aligned
with
the
gym's
identity.