Zürich to Coimbra: Running a Creative Studio Across Two Countries
Notes on what changes — and what doesn't — when your studio spans two countries and three languages.
Florenço's Studio operates between Portugal and Switzerland, which sounds more complicated in theory than it is in practice. Clients care about the work and the communication, not which country an email is sent from.
What does change is the pace of expectations — Swiss clients tend to move deliberately through approvals, Portuguese clients often move faster and more informally. Neither is better; the job is adapting the process to the client rather than forcing one rhythm onto everyone.
Working across two markets has also shaped how we build: every site we ship needs to hold up in more than one language and more than one cultural context from day one, not as an afterthought bolted on later.
