How We Turned an Aluminium Manufacturer Into a Website That Wins Quotes
A look back at the BLM Aluminios project — three audiences, one destination, and an admin panel that puts the client in control of their own portfolio.
BLM Aluminios has been manufacturing and installing aluminium and PVC windows in Mira since 2016, with more than 5,000 projects behind it. The problem was never the work — it was that, online, a decade of craft looked exactly like every other supplier. In this industry most websites read like product catalogues: a list of profiles, a stock photo of a window, a contact form. The brief was to make a factory feel like what it actually is — a technical partner people can trust before they ever pick up the phone.
So we put the real thing on screen. The hero is footage from the production floor, not a stock render; the headline — 'Manufacturers since 2016. Manufacturing trust.' — is set in large condensed type over the brand's orange. Instead of one generic homepage message, the site splits by audience: builders get deadlines and a single supplier, architects get Anicolor and Haste systems specified to regulation, homeowners get a quieter, warmer, more efficient home. Every one of those paths ends at the same place — a quote request that's always one click away, with WhatsApp always visible.
The lesson we'll carry forward happened after launch, not before it. A portfolio only sells if it stays current, so we built BLM a private admin panel, protected by two-factor authentication, where the team uploads new projects and photos themselves and publishes with one button. A website that depends on its agency for every update slowly goes stale; one the client can keep alive keeps earning its place in every quote they win.
